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Atlantic Watch SA has positioned itself perfectly on the international market as a manufacturer of high-quality watches that convince through functionality, quality and design. In keeping with the company’s 130-year tradition and historical ties, Atlantic Watch SA revives the Speedway Royal of 1957 and sets another milestone in its success story.
The Speedway Royal collection consists of six watch lines. All lines unmistakably combine the refinements and subtleties of this historically significant watch and feature the original dial with date display and the original lettering. Their case diameter is 42mm. Depending on the version, the watches are offered with a nylon or calfskin strap, which further emphasizes the character of each individual watch. The Speedway Royal collection is a revival of the 50s.
The history of the Atlantic
In 1888 Eduard Kummer founded the company “EKB – Eduard Kummer Bettlach”. The company focused on the production of pocket watch components. The art of Swiss watchmaking grew, and so did EKB. Forty years later, in 1930, EKB produced the first water-resistant wristwatches and sold them under the name “Atlantic”.
A few years later “Atlantic” is already an important concept in the Swiss watch industry and the manufactory opens its first sales outlets in Poland and Eastern Europe. In 1952, two years after the opening of the first stores in the eastern countries, EKB changed its name to “Atlantic”. A name that has remained an indicator of high quality, exclusive and innovative wristwatches to this day. The watches are also known for their excellent price-performance ratio.
With the invention of the “speed switch” in 1960, Atlantic set a milestone in the history of watchmaking. An innovation that makes it possible to change the date 52 times faster than before. With the sale of this invention to other watch manufacturers, Atlantic clearly demonstrates its watchmaking skills.
Today, Atlantic concentrates on producing high-quality watches in the mid-price segment. The traditional “Worldmaster” line is constantly being expanded, adapting to the pulse of the times. In addition to the timeless “Worldmaster”, Atlantic offers a wide selection of sporty, classic and elegant watches.
Fazit Speedway Royal Watch
Very nice quartz watch with black NATO strap ex works. That has already something. The spirit of the 50s can be felt in any case. I find the racing flags engraved on the back mega class. a beautiful watch for every day or for the racetracks of the world on the weekend!