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The first model in a series of luxury watches made in Germany at a moderate price.

The Bavaria model will debut on Kickstarter in June 2021 with up to 50% off. https://www.kickstarter.com/projects/1286516625/german-luxury-watch-bwg-bavaria

  • The Bavaria is an affordable luxury watch, produced in Switzerland and Germany from high-end components by BWG – a company with employment rights, environmental protection equality in its DNA 
  • It debuts at €329 and will be limited to an initial production run of 1000 units 
  • The Bavaria watch launches with a selection of three coloured watch-faces and two core design variants. There is also an option for high-end handmade leather straps 
  • The Bavaria has been awarded the Good Design Award 2020 by Chicago Atherneum
BWG Bavarian Watch

München, May 28, 2021: Building on the successful pre-launch campaign, leading affordable luxury watch makers BWG launches its latest product, the Bavaria. The Bavaria is an affordable German luxury watch delivered directly from the designer to the customer. A sustainable, durable, high quality watch merging tradition, technology and opulence. 

BWG’s founder and the watch’s creator Frank Giese was inspired by Munich’s culture and the innovations in the city, as well as a desire to shake-up the luxury watch market. The result –  German precision at an affordable price. Timeless style and substance. The Bavaria is made of true high-class components throughout, unlike similarly priced competitors where mass-produced components are switched in to keep prices low. 

BWG Bavarian Watch

“Bavarian Watch founder Frank shows great understanding of what it takes to provide a real luxury experience, not just at the point of sale, but in the years thereafter. With his first model Frank throws a bridge between the affordability of Quartz and a high end case design and finish”. Raphael Pfund, Watchmaker and Co-founder of Horologium

“Frank, the founder of Bavarian Watch shows a deep understanding of what it takes to create a true luxury experience and not just at the time of sale, but in the years after. With his first model, Frank bridges the gap between the highest quality watch design and the best manufacturing and economical quartz movement.” Raphael Pound, watchmaker and co-founder of Horologium UK

BWG Bavarian Watch

After 2 years of research, design and development, with numerous prototypes built and tested to determine the optimal wearing behaviour. BWG’s Bavaria owns the hallmarks of traditional high-end watches whilst incorporporated modern design cues and materials to make next-level hygiene and comfort at an affordable price. The proportions of the case have been constructed according to the rules of Fibonacci – a key principle of world-leading design. Even the smallest details serve a purpose. The small notch in the crown not only completes the harmony of the lines, but also serves to make it easier to pull the crown to set the watch.

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There are two dial designs, one elegant and one sporty. Each in three colors white, blue and black with contrasting indexes or numbers. All variations are easy to read. It is a question of personal taste which variant you choose.

The Bavaria is produced in Switzerland and Germany, adhering to the highest standards of employment rights, environmental protection and according to equal rights is part of the DNA. The company lives by its motto: Live and let live. That’s a Bavarian aphorism that means in practice work, enjoy your life and give your fellow men the chance to live their life as they want it.

The Bavaria model will debut on Kickstarter in June 2021 with up to 50% off. https://www.kickstarter.com/projects/1286516625/german-luxury-watch-bwg-bavaria

Notes: 

The design of the Bavaria was awarded by the Chicago Atheneum with the Good Design Award in 2020. BWG currently employs 14 people who craft the world’s finest affordable watches in Ruhla (D). Eimeldingen (D), Augsburg (D) und Stabio (CH). 

About Frank: 

Frank has a rich tapestry of design culture and experience leading him to this point in his career, having worked for companies like Siemens (Design for the Euroset telephone series) and Audi (User-Interface for the A8). He is based in Munich and studied Industrial Design and Transportation Design in Munich.

Extra Quotes for consideration: 

“A very beautiful watch, made from high quality components. Unique Design, good readable hands and a modern watch-face combined with traditional bavarian charisma. A watch for every day, but also for special occasions.” 

Felix Rudin, Managing Director of RONDA Time Center, Stabio, Switzerland

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“The design of this watch shows a deep relation to its origin, it’s a premium watch — quality made in Germany.” 

Mike Zimmermann, CEO of UMR Ruhla, Ruhla, Germany

“Bavarian Watch founder Frank shows great understanding of what it takes to provide a real luxury experience, not just at the point of sale, but in the years thereafter. With his first model Frank throws a bridge between the affordability of Quartz and a high end case design and finish” 

Raphael Pfund, Watchmaker and Co-founder of Horologium

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