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G-SHOCK x Sandro Wagner: A partnership full of character and style
With Sandro Wagner, G-SHOCK has gained a new brand ambassador who stands for authenticity, determination and style. The former international footballer and current co-coach of the German national team is not only known for his sporting successes, but also for his clear opinions and direct manner. Even during his active time at Bayern Munich, TSG Hoffenheim and Hertha BSC, he was regarded as a genuine personality – a reputation he has earned through his honesty and passion.
G-SHOCK and Sandro Wagner: a connection with history
The decision to present Wagner as the face of the G-SHOCK Metal collection is no coincidence. The robust watch models with metal cases combine durability, precision and striking design – characteristics that perfectly match his personality. But what many people don’t know: Wagner’s enthusiasm for G-SHOCK began long before this partnership.
He was given his first G-SHOCK as a teenager by his grandmother. Even back then, the brand was an absolute must-have in his circle of friends. Since then, the iconic watch has accompanied him through all phases of his life – from his career as a professional footballer to his current work as a coach. Whether on the pitch or in everyday life, G-SHOCK is more than just an accessory for him – it is a symbol of consistency and style.
A statement of strength and Innovation
“Even when I was at school, G-SHOCK was the watch that everyone wanted. It has been with me for years – in sport, on the soccer pitch and through all the highs and lows of my career. This connection has remained, and I still wear my G-SHOCK today with the same enthusiasm as I did back then,” says Wagner. His passion for the brand makes him the perfect choice as a brand ambassador, especially for the high-quality stainless steel and titanium models, which embody an urban, modern look as well as extreme durability.
A strong partnership with a future
CASIO Europe is also delighted with the collaboration. Marian Lagler, Head of Brand Marketing, emphasizes that Wagner, with his unmistakable personality, represents exactly what G-SHOCK stands for: uncompromising passion, durability and a clear statement of individuality.
“Sandro Wagner is a personality who embodies G-SHOCK’s values in every respect. His authenticity and robust character are a perfect match for our exclusive stainless steel and titanium models, which are gaining more and more fans worldwide. We are proud to present him as a brand ambassador,” says Lagler.
A new chapter for G-SHOCK in Germany
Marc Czemper, Watch Division Manager at CASIO Europe, also sees great potential in this collaboration. The exclusive G-SHOCK Metal collections are enjoying growing international popularity, and with Wagner as the face of the brand, this success is to be further expanded in Germany.
“Sandro not only brings a large fan base with him, but also a genuine, decades-long connection to the brand. I am convinced that with him, we can get even more people in Germany excited about G-SHOCK and significantly expand the community,” explains Czemper.
With this partnership, G-SHOCK and Sandro Wagner are sending out a strong signal – for style, character and the combination of innovation and tradition.
