Also available in: Deutsch
Check Kickstarter NOW!
Until August 14th, 2019 16:00 CEST this great Kickstarter Campaign runs, which has already exceeded it`s goal after a short time. Saves up to 33% compared to the retail price. There are 4 very interesting watch models.
About Ventura V-Matic EGO
From the beginning, ventura co-operated with established designers and in 1994, Hannes Wettstein, a young Zurich designer at the time, put forward his proposal. His thorough approach and architectural background enabled him to challenge traditional methods of conception. Rather than proposing a design as such, Hannes put forward a detailed specification.
Established in 1989, ventura set out to abandon the idea that design is an empirical expression. A focus on content, genuine construction, functionality, and above all a visualization of watchmaking craft has enabled ventura to create honest products where the form is a result of the process.
The Ventura V-Matic EGO
The aesthetic appearance of the watch would be defined by the functional, technical and material characteristics. The properties of the pure titanium would determine the form. The dial layout should be functional, reduced to its essential elements. The only item to be left undetermined was the watch’s price; the aim was to produce a watch from the best materials, free from any cost pressures.
This unconventional approach allowed Hannes to create a truly honest watch… The v-matic EGO.
A timeless classic returns
In 2016, Stephan Hurlemann, a close friend and colleague of Hannes Wettstein, set out to reconstruct the revered v-matic EGO. For Stephan it was a labour of love and his meticulous approach saw the development of countless samples, hundreds of tests and many hours spent in the ‘Museum für Gestaltung Zürich’ where the ventura archives are located.
3 years later, ventura is now pleased to announce the return of this iconic watch.
A new focus
Rather than working with distribution partners, ventura will focus on a modern, direct-to- consumer approach. Not only will this new strategy enable a revised price calculation that will benefit the final consumer, but it also allows for the most direct and approachable system between the brand and its customers. To ‘kickstart’ this new approach and to build a highly engaged community, the v-matic EGO will be relaunched via Kickstarter.
The Ventura V-Matic EGO
By working with backers directly, we’ll be able to gain invaluable feedback and optimize product development. We’re launching on Kickstarter not for funding, but to connect directly with those who can help to shape the future of the brand.