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A passion for pushing the limits of design and engineering bred an astonishing timepiece beyond any spec that’s been realized before. Born in California and created by award-winning designer Jason Wilbur, the WILBUR LAUNCH EDITION watch merges space-age engineering with true automotive inspiration.

Wilbur Watches – Launch Edition

The micro brands first offering is a transformative timepiece with a modular chassis system for future customization capabilities, custom automatic movement, unmatched craftsmanship, finishing and technical details. Each Launch Edition reference is limited to only 250 pieces. 

Wilbur Watches – Launch Edition

Wilbur Watches – Launch Edition

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Jason Wilbur is an award-winning automotive and industrial designer, engineer and artist. Known for his unique approach to design and unmatched creative vision. His years of experience in advanced design and experimental R&D have allowed him to merge art and science on a whole new level; creating a new world of luxury, blending a youthful spirit with serious future-focused engineering.

Wilbur Watches – Launch Edition

“We started this brand with the idea that the future is limitless. The goal is to create pieces that are both challenging to produce as well as high in unique personality. This is driven by our passion to push the limits of design and engineering and to create legendary luxury time sculpture.”

Wilbur Watches – Launch Edition

Before launching the WILBUR brand, Jason was no stranger to the luxury watch world. Over the past 15 years, he has turned the watch world on-end with several rule breaking and innovative timepieces like the Devon Tread 1 watch that changed the landscape of the industry and raised the bar for the competition. 

Wilbur Watches – Launch Edition

Wilbur Watches – Launch Edition here:

Technical Details

NameWilbur Watches Automatic Launch Edition

Reference numberN/A



Price from$ 2700 - $ 3810


Case Material316L stainless steel / DLC coating

Diameter44.00 mm

High16.00 mm

Watch GlassSapphire Crystal

Watch TypeAutomatic

Waterproof10 bar (100 m / 330 ft)

Movement NameSeiko NH35A

Power ReserveN/A

Functionsdate / hour / Minute / second




Bracelet Colorblack

Bracelet Materialsilicone

Clasp316L stainless steel / pin buckle

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